About Kamini
I founded The Culture Coach to help businesses align their people with their purpose. My journey over the past 15 years has been filled with invaluable experiences—co-founding a recruitment & outsourcing company, working with two tech startups through the intense phase of hypergrowth, and leading the HR function at one of them. Through it all, I’ve learned firsthand what works (and what doesn’t) when it comes to building strong, connected teams.
My curiosity for how employees drive business success is at the heart of what I do. With an MBA focused on gamification and employee engagement, I’m committed to helping companies foster a culture where people feel engaged and valued.
The Culture Coach offers Recruitment, Fractional HR Support, and Culture Consulting tailored to the needs of startups, SMEs and businesses. My goal is to help businesses create the right foundations for growth, ensuring employees and business goals are truly aligned.
Kamini Cruise, Founder
MBA in Gamification & Employee Engagement, 15+ years Recruitment & HR experience

Who I Help
Whether your business is experiencing growth, navigating cultural shifts, or needs HR support, I’m here to help.
I work closely with Startups, SME’s & Businesses to provide hands-on HR and Culture support
With experience across industries including tech and renewable energy, I offer tailored HR services that align with your business needs—from recruitment, drafting employee contracts and employee relations to culture development.
HR Support for Businesses
I’ve always been fascinated by how businesses succeed through their people. A strong company culture isn’t just about making employees feel valued—it’s about aligning their purpose with your business goals.
My services focus on three main areas:
Recruitment Services: I provide affordable, hands-on recruitment solutions that bring top talent into your business. I ensure the entire hiring process aligns with your goals and culture, making it as simple and streamlined as possible.
HR and People Operations: As your dedicated part-time HR partner, I handle everything from administrative tasks to employee relations, including CCMA cases and retrenchment guidance, so you can focus on growing your business.
Culture Enhancement: I specialise in helping businesses assess, develop, and improve their company culture to create a workplace where employees feel connected and motivated, which ultimately boosts performance.
Schedule a chat
Whether you’re looking for affordable recruitment, need support with HR operations, or just want some guidance on improving your company culture, I’m here to help.
Set up a chat with me to discuss your needs. Schedule your free consultation today—I’d love to hear from you!